I soon learned completing the writing stage of my novel does not mean the work stops there. I find I am busier than ever on the business side of releasing a book, which is an interesting turn of events for this writer who truly loves to write write WRITE!! and has many burning ideas for future books in the series.
One important step on the business side is deciding upon the cover details, and because I had an idea in mind for the cover I had communication with a graphic artist that I would like the "Wolf Eye Sly"cover to have a lighthouse, a romantic moon, and the silhouette of lovers.
This was quite a learning process for me because the creation that the graphic artist came up with was eye catching and included everything I had requested, and yet I found the cover lacking on some nagging "can't quite put my finger on it" level. The body images of the silhouettes the artist chose seemed like strangers to me, not the characters I had created. I had lived and breathed these characters for months and they were real to me on many levels. Unfortunately, the silhouettes did not fit the bill of my mental image.
And so, being the creative gal I am, I began experimenting with creating various covers and I learned much in the process. I researched on the internet, and learned an effective book cover should represent the books contents, which means not just the subject matter but also the tone. An effective bookcover should appeal to its intended audience. Also, a good cover design should be aesthetically pleasing to catch the eye of that buyer in a book store on on the web.
Another important detail to keep in mind in this Amazon Era is a bookcover must look good in thumbnail size. A suggestion is to apply the 12.5 percent rule, which means scan the cover and reduce the size to 12.5 percent and test to see if it still does its job to catch a readers eye. There is an old saying to never judge a book by its cover, and yet from a business standpoint it is important to ask "Will this cover make a potential buyer stop and look?" The average book buyer spends 8 seconds looking at a book's front cover and 15 seconds on the back cover. It is a fact that the front cover is what draws the initial attention of the buyer.
After several failures I came up with my cover, and I am happy I did not settle for the first one created.
Voila! Here is the unveiling of the cover to "Wolf Eye Sly."